It''s been a whole year since i got admitted to advertising master programme in NCCU, but i'm not sure yet whether i should write the essay or just simply give up the degree since i'm determined to study another master degree in the UK, whose curriculum might be a little overlapping comparing to the one in Taiwan.
Well, anyway, i've decided to try finish the essay as soon as possible, and hopefully, i can get the admission to some of the programmes in UK. What I have to do right now is being focused on both of them -- the essay and the cover letter. Whether the result bad or good, at least i've tried hard, and have been much responsible for my future career.
Recently, I've read a book written by the director of Department of Cultural Affairs, Taipei City Government, concerning lifestyle and magic power of it. Taiwan society varied a lot as Taipei City grew into a big, hybrid, hustle and bustle city. The consumption style of people in Taiwan thus transformed a lot, having led some of the traditional industries withering. The main reason is the lack in aesthetic elements. High levels aesthetic knowledge and design make commodities more valuable and irreplaceable, and the creative idea of the commodity may last long and act like an organic compound, being transformed into manifold forms of commodities. What a great view! But most of the Taiwanese brands and enterprises lack this kind of aesthetic perspective. Pity though.
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